TBM Growth

Growth  is the holy grail of business. It’s perhaps the most undeniable proof that your business is alive and kicking. Not surprisingly, it’s what the business leadership is perpetually fascinated with (and often loses sleep over). Library racks spill with reams of written matter on the subject. Seminars and workshops are hosted around it. New breakthroughs keep re-inventing the principles that define it. MBA graduates spend hours deliberating it over coffee and croissants. And stakeholders keep baying for more and more of it. It is common belief that all you need is a killer strategy to kill the  growth game. A crackerjack super-pill that makes your business grow and grow and grow on jet-fuel auto-pilot (till you say “That’s enough!”). Interesting thought. Irresistible, actually, and if you are a business owner or marketing person, you’d probably give half your empire (and the princess to boot) for the Hercules who would cross the seven seas and brave fire breathing ...

Guess what made Steve Jobs a Steve Jobs? A knack for easy-design that never failed to touch the heart. Leaders — that’s your key. The heart. Research confirms that putting your customers’ ticker first is a winning business strategy. Because people feel first — much before they let the grey cells take over. When you have a people-first approach, you get an immediate edge over companies that prioritize products or processes, for instance. After all, when you are people-first, you are feelings-first. When you are feelings-first, you are alliances-first (social media or no social media, we remain social animals). When you are alliances-first, you are personalization-first (every alliance is unique). When you are personalization-first, you are passion-first (personalization is emotional investment). When you are passion-first, you are no-excuses- first (passion hates compromises). And when you achieve a no-excuses- first stage in your life- like Steve Jobs, for instance, had- you ...

According to the Chinese calendar, 2018 is the year of the dog. According to ours, it is the year of growth. So what exactly does growth mean at  TBMGROWTH?  Um, everything. We can go to great lengths to see it hale and hearty and happening (and usually do). Yes,  TBMGROWTH  was founded on a simple conviction. That while most companies are pretty good at knowing what they want to do and where they want to go, not many are good at figuring out the shortest — and smoothest — way of reaching there. Why sweat on A when you were born to do B? If you build machines, for goodness’ sake, continue building machines. If you sing like a king, by all means keep crooning. Do what you do best — it’s the only way to be happy. Just outsource the growth part. To people who are happy ‘doing growth’. At  TBMGROWTH  , growth is our mojo. It gives us a high, it makes us whistle, it keeps us happy. And we like looking at it through the eyes of our clients. All ...

Artificial intelligence (AI) has created a lot of buzz for years, but the coming years hears more about discussions centered around machine learning (ML) – an approach to AI that focuses on data sieving, data interpretation and learning and taking informed action based on the analytics using algorithms. In other words,  ML is the motor that drives data science . Since a Machine Learning system can assess new data, its behavior and performance while operating unsupervised, enterprises across all industries are keen to experiment and implement this progressive approach for its ventures. Many businesses have built in-house data science departments or are inviting external teams to guide them in solving real business issues through the smart use of data. But the real value of machine learning is the ability to make decisions based on what it has learned from the past, how it has been trained using datasets and intelligence and not what it is currently exploring and evalua...